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  • Writer's pictureSedat Onat

Beer Game (Beer Distribution Game)

Updated: Aug 30, 2023

Beer Game was created in 1960 by MIT Sloan School of Management Lecturer Jay Wright Forester as a result of his System Dynamics research.

The stakeholders of the game;

  • Manufacturer

  • Distributor

  • Supplier

  • Retailer

Thanks to this simulation, these topics are unfolded;

  • Importance of fast and accurate transfer of information in decision-making,

  • Whip Effect, which is the result of late or inaccurate information, causes out-of-stock or over-stocking,

  • Increase in stock and logistics costs.

Game Links;

 

References

 






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