Beer Game (Beer Distribution Game)
- Sedat Onat
- Apr 14, 2023
- 1 min read
Updated: Aug 30, 2023
Beer Game was created in 1960 by MIT Sloan School of Management Lecturer Jay Wright Forester as a result of his System Dynamics research.
The stakeholders of the game;
Manufacturer
Distributor
Supplier
Retailer
Thanks to this simulation, these topics are unfolded;
Importance of fast and accurate transfer of information in decision-making,
Whip Effect, which is the result of late or inaccurate information, causes out-of-stock or over-stocking,
Increase in stock and logistics costs.
Game Links;
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